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This web page states the following, "Color Code Wire - Right Off the Spool." Our analyzers viewed that the web site also stated " The new, improved Custom Codemaster Model 604 is more compact yet it delivers a superior end product in less time." The Website also said " For use with wire identification equipment. Adapts quickly to all types of in-line coloring and striping equipment systems. Packs wire into all drums up to 24 in diameter and up to 43 high. Interested in one of our machines? Do you need a Custom Machine or accessory?." The website's header had RDR Machine Inc as the most important search term. It is followed by wire coding, wire striping, and wire handling which isn't as highly ranked as RDR Machine Inc. The next words they uses is spiral striping. parallel striping was included and will not be understood by search engines.